Most people (88% according to studies) are looking online for information regarding their next purchase. This behavior trend has now moved somewhat to voice search as well with 40% of searches coming via Voice vs Text for the age group (24-40) in the United states. So if you need to be successful in the digital marketplace, you got to have a professional website. Goldenlink Digital is the top Web design Houston company.
The game isn’t all that different from back when TV advertising was king, the only difference now is that a lot more things are taking place digitally. Today, a lot more people are relying on websites to make decisions and determine credibility.
Asides from the sales aspect, a great website is one of the most important marketing investments a company can make in today’s digital era, because quite simply a good website has the power to convert a prospect, or visitor, into a paying client or subscriber. Goldenlink Digital is the top Web design Houston company. For most industries, people are searching Google for products or services. If your website shows up as a contending service provider, the next step is to convince the prospect that you’re their guy. A website can establish credibility as well as provide the info needed for a visitor to make a decision.
Effective website design has now matured to such an extent that it is almost a science in itself. But let us simplify it into 5 actionable steps.
The website design (web design Houston) and presentation must convey your brand image and what you stand for. You can use your Logo color for the website to connect with your target audience in a more effective manner.
These days the importance of security cannot be less emphasized. The basic points you should be prepared for is to have full site encryption and DDOS prevention using a reliable CDN. The speed part is especially true due to the low attention span of current generation of customers, so much so that they can be called “Generation Now”. Aim for a Full-page loading speed less than 3 seconds.
60% of search volumes now comes from a mobile device, hence the website must be designed with a ‘Mobile first perspective and it should give an awesome experience for clients who are using Mobile devices. Examples for this would be to use bigger text and adding direct buttons for actions such as Phone-Calling. Just the Mobile optmized aspect of great website design has over 40 items that our team goes through. That’s why you should choose someone who is technically competent to take up your Website project.
You have done the research and found a great team to develop the website for you. Once the site is ready, the real work is just beginning, you will now need to attract the right kind of visitors to your website. That’s why the Search Engine Optimization (web design Houston) part of Website development maybe one of the most important in today’s world. In the olden days somebody who is looking for a service would depend on the local service provider. But nowadays you are not only competing locally, but Nation wide and in some cases internationally also. This is why you need to stand out from the rest and make sure that you get your website show up on the top of Google’s search results.
Once you have done all the above, you are already better than 90% of the websites out there. The next and obvious step to build on the advantage. This means adding new articles, updating products/services and updating the technology on a regular basis to ensure that the clients get a really good experience when they visit your website.
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